# Subble

> Subble helps companies take control of the AI and SaaS tools in their organisation. It connects to your existing apps via APIs, analyses how people actually use their licences, and shows where to reduce waste, manage spend, and plan renewals with confidence.

## Key features

- [Licence optimisation](https://www.subble.com/): Spot licences that are inactive, overprovisioned, or assigned to the wrong people, and see which licences can be reclaimed or downgraded.
- [Cost allocation](https://www.subble.com/): Attribute SaaS licence and AI token costs to the departments using them, so finance can see what each team actually spends.
- [Usage analytics](https://www.subble.com/): Compare engagement across SaaS and AI tools to see which platforms are growing, declining, overlapping, or sitting idle.
- [Renewal intelligence](https://www.subble.com/): Know when every subscription is coming up for renewal, and compare the licences you pay for with real peak usage.
- [Shadow IT and shadow AI discovery](https://www.subble.com/): Find SaaS and AI tools that never went through the approved path, with notifications when new apps and AI services are discovered.
- [Integrations](https://support.subble.com/hc/en-us/sections/10263129066127-Integrations): Usage is pulled via APIs (no desktop or browser agents) from identity providers, accounting software, and direct app integrations including Microsoft, Google Workspace, Atlassian, Adobe, Figma, and GitHub.
- [Security and privacy](https://www.subble.com/privacy-policy/): Where customer data is hosted and how it is protected, plus privacy contact details.

## Details

Unlike broad SaaS management platforms that try to cover everything (security, compliance, vendor negotiations, usage analytics), Subble is focused on licence cost optimisation, and covers AI tools alongside SaaS. Subble uses real behavioural data to spot unused licences instead of relying on manual spreadsheet work. Setup takes around 30 minutes and works with cloud apps as well as apps hosted on your own servers. Customer data is hosted in Australia (AWS Sydney region).

## Case studies

- [Case studies](https://www.subble.com/case-studies/): Customer stories showing how teams cut software waste with Subble.
- [Jira licence cleanup](https://www.subble.com/case-studies/jira-licence-cleanup/): How a utilities company listed on the ASX found that two thirds of its paid Jira users didn't need a licence, taking 690 licences off its renewal and recovering about A$93k a year.
- [Zoom licence downgrade](https://www.subble.com/case-studies/energy-retailer/): How an Australian electricity distributor found that only 321 of its 3,700 Zoom users had ever hosted a meeting past the free tier's 40 minute limit, reclaiming 98% of the subscription and about A$220k a year.

## Compare

- [Compare](https://www.subble.com/compare/): Side by side comparisons with the SaaS management and software asset management platforms we are most often weighed against.
- [Subble vs Flexera](https://www.subble.com/compare/subble-vs-flexera/): How Subble compares with Flexera One SaaS Management on discovery, per user analytics, licence optimisation, cost and renewals, and how long each takes to set up.

## Blog

- [Blog](https://www.subble.com/blog/): Product news and feature updates from the Subble team.
- [Why Productiv shut down](https://www.subble.com/blog/why-productiv-shut-down/): Productiv told customers on 2 August 2026 that the platform would close on the 6th, 38 days after it had signed its assets over to a liquidator. You can rebuild the app list and the costs in days, and a new platform only has usage history from the day you connect it.
- [Shadow IT is not the problem](https://www.subble.com/blog/shadow-it-is-a-symptom/): People sign up for unapproved tools because the approved path is too slow or doesn't exist, so ask why a new app appeared rather than stopping at how to block it.
- [Custom SaaS reports powered by AI](https://www.subble.com/blog/ai-powered-custom-saas-reports/): Ask Subble a question about your software in plain English and it builds a custom report you can pin to a dashboard.

## Core resources

- [Homepage](https://www.subble.com/): Product overview, how it works, customer testimonials, and FAQs.
- [Contact us](https://www.subble.com/contact-us/): Contact form for demo requests and sales enquiries. The old book a demo page redirects here.
- [Partners](https://www.subble.com/partners/): Partner programme for companies that want to refer Subble and earn margin on the deals they introduce.
- [Backend Engineer (Rails)](https://www.subble.com/jobs/engineer/): Job listing for a backend engineer to work on the Rails API, third party integrations, and the Postgres schema.
- [Customer portal](https://app.subble.com/): Log in to the Subble app (requires an account).

## Help and integration guides

- [Help Center](https://support.subble.com/hc/en-us): Knowledge base entry point (may block automated fetch).
- [Integration guides](https://support.subble.com/hc/en-us/sections/10263129066127-Integrations): Setup guides for each integration.
- [Okta integration connection guide](https://support.subble.com/hc/en-us/articles/11775345959823-Okta-integration-connection-guide): Connect Okta to Subble.
- [Zoom Integration Guide](https://support.subble.com/hc/en-us/articles/11540400526479-Zoom-Integration-Guide): Connect and disconnect Zoom.
- [Microsoft 365 authenticator troubleshooting](https://support.subble.com/hc/en-us/articles/13018467148047-I-can-t-see-the-option-I-want-to-use-a-different-authenticator-app-in-Microsoft-365-Admin): Fix a common Microsoft 365 2FA issue during setup.
- [Submit a support request](https://support.subble.com/hc/en-us/requests/new): Support request form.

## Security, privacy, and legal

- [Trust Centre](https://trust.subble.com/): Security and compliance overview (may block automated fetch).
- [Privacy policy](https://www.subble.com/privacy-policy/): Data collection, data hosting location, Google API data handling statement, and privacy contact.
- [Terms and conditions](https://www.subble.com/terms-and-conditions/): Service terms, support hours, and legal entity details.

## Public listings

- [Okta Integration Network listing](https://www.okta.com/integrations/subble/): Public integration directory listing.

## Contact

- Support: support@subble.com
- Privacy: privacy@subble.com